000 00949cam a2200301 a 4500
008 000327s2001 txua b 001 0 eng
010 _a 00102808
020 _a0030211042
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.2
_b.C49 2001
082 0 0 _a658.8/3
_221
092 0 4 _a658.83
_bC5632 2001
_221
099 _a04
_a658.83 C5632 2001
100 1 _aChurchill, Gilbert A.
245 1 0 _aBasic marketing research /
_cGilbert A. Churchill, Jr.
246 3 0 _aMarketing research
250 _a4th ed.
260 _aFort Worth :
_bDryden Press,
_cc2001.
300 _axvii, 830 p. :
_bill. (some col.) ;
_c29 cm.
440 4 _aThe Dryden Press series in marketing
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
902 _a3
905 _aGehan
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c116386
_d116386