| 000 | 00974cam a22003014a 4500 | ||
|---|---|---|---|
| 008 | 011002s2003 ohua b 001 0 eng | ||
| 020 | _a0324113900 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415 _b.L2623 2003 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 092 | 0 | 4 |
_a658.8 _bL2182 2003 _221 |
| 099 |
_a04 _a658.8 L2182 2003 |
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| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aEssentials of marketing / _cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western, Thomson Learning, _cc2003. |
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| 300 |
_a601 p. : _bcol. ill. ; _c28 cm. |
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| 500 | _aIncludes bibliographical references (p. 557-572) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
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| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 902 | _a1 | ||
| 905 |
_aIbrahim _eRev. |
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| 905 |
_aJamal _eCat. |
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| 942 |
_2ddc _cBK |
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| 999 |
_c116712 _d116712 |
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