| 000 | 01093cam a2200325 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 008 | 091227s2003 maua 001 0 eng d | ||
| 020 | _a0070898588 (alk. paper) | ||
| 020 | _a9780070898585 (alk. paper) | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2003 |
| 092 | 0 | 4 |
_a659.1 _bB427 _221 |
| 099 |
_a04 _a659.1 B427 |
||
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch, Michael A.Guolla. |
| 250 | _a1st Canadian ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Ryerson, _cc2003. |
||
| 300 |
_axix, 554 p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aBelch, Michael A. | |
| 700 | 1 | _aGuolla, Michael A. | |
| 902 | _a1 | ||
| 905 |
_aGehan _eRev. |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c116734 _d116734 |
||