000 | 01686cam a22003138a 4500 | ||
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008 | 070507s2007 nju b 001 0 eng | ||
010 | _a 2007019144 | ||
020 | _a9780470513057 (cloth : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
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050 | 0 | 0 |
_aHF5438.4 _b.R64 2007 |
082 | 0 | 0 |
_a658.81 _222 |
092 | 0 | 4 |
_a658.81 _bR7245 _221 |
099 |
_a04 _a658.81 R7245 |
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100 | 1 |
_aRogers, Beth, _d1957- |
|
245 | 1 | 0 |
_aRethinking sales management : _ba strategic guide for practitioners / _cBeth Rogers. |
260 |
_aHoboken, N.J. : _bJohn Wiley & Sons Inc., _cc2007. |
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300 |
_a289 p.; _c24 cm. |
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504 | _aIncludes bibliographical references ([267]-279)and index. | ||
505 | 0 | _aIntroduction: everyone live by selling something -- Strategy -- The big picture -- The purchaser's view -- The B2B relationship box -- Using the relationship development box -- Strategic relationships -- Prospective relationships -- Tactical relationships: the power of low touch -- Co-operative relationships -- The end of relationships -- Strategic focus for the 21st century sales management -- Reputation management -- Working with marketing -- Leadership -- Process management -- Bibliography -- Index. | |
650 | 0 | _aSales management. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0717/2007019144.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0739/2007019144-b.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0739/2007019144-d.html |
902 | _a1 | ||
905 |
_aEman _eRev. |
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905 |
_aJamal _eCat. |
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942 |
_2ddc _cBK |
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999 |
_c122137 _d122137 |