000 01686cam a22003138a 4500
008 070507s2007 nju b 001 0 eng
010 _a 2007019144
020 _a9780470513057 (cloth : alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5438.4
_b.R64 2007
082 0 0 _a658.81
_222
092 0 4 _a658.81
_bR7245
_221
099 _a04
_a658.81 R7245
100 1 _aRogers, Beth,
_d1957-
245 1 0 _aRethinking sales management :
_ba strategic guide for practitioners /
_cBeth Rogers.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons Inc.,
_cc2007.
300 _a289 p.;
_c24 cm.
504 _aIncludes bibliographical references ([267]-279)and index.
505 0 _aIntroduction: everyone live by selling something -- Strategy -- The big picture -- The purchaser's view -- The B2B relationship box -- Using the relationship development box -- Strategic relationships -- Prospective relationships -- Tactical relationships: the power of low touch -- Co-operative relationships -- The end of relationships -- Strategic focus for the 21st century sales management -- Reputation management -- Working with marketing -- Leadership -- Process management -- Bibliography -- Index.
650 0 _aSales management.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0717/2007019144.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0739/2007019144-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0739/2007019144-d.html
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c122137
_d122137