| 000 | 00909cam a22003018a 4500 | ||
|---|---|---|---|
| 008 | 050420s2005 enk f 001 0 eng | ||
| 010 | _a 2005048672 | ||
| 020 | _a0273687727 (alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.F55 2005 |
| 082 | 0 | 0 |
_a658.802 _222 |
| 092 | 0 | 4 |
_a658.802 _bF484 2005 _221 |
| 099 |
_a04 _a658.802 F484 2005 |
||
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing communications : _bengagements, strategies, and practice / _cChris Fill. |
| 250 | _a4th ed. | ||
| 260 |
_aEngland : _bPrentice Hall, _c2005. |
||
| 300 |
_a911 p.; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aSales promotion. | |
| 902 | _a1 | ||
| 905 |
_aEman _eRev. |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c122154 _d122154 |
||