000 01103cam a22003134a 4500
008 050712s2005 at a b 001 0 eng
010 _a 2005019734
020 _a0324311540
020 _a9780324311549
040 _aDLC
_cDLC
_dDLC
_dDLC
050 0 0 _aTX335
_b.H5525 2005
082 0 0 _a640.73
_222
092 0 4 _a640.73
_bH7721
_221
099 _a04
_a640.73 H7721
100 1 _aHonebein, Peter C.,
_d1963-
245 1 0 _aCreating do-it-yourself customers :
_bhow great customer experiences build great companies /
_cPeter C. Honebein, Roy F. Cammarano.
260 _aAustralia :
_bThomson; American Marketing Association (AMA)
_cc2005.
300 _axv, 264 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p.46-253) and index.
650 0 _aConsumer education.
650 0 _aCustomer relations.
700 1 _aCammarano, Roy F.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip0515/2005019734.html
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c122203
_d122203