000			02144cam a2200277 a 4500
008			130612s2011 mau b 001 0 eng
020			_a9780745647715
040			_aEG-GiCUC _beng _cEG-GiCUC
050	0	0	_aHF5415.32 _b.B943 2011
082	0	0	_a306.3083 _222
092	0	4	_a306.3083 _bB923 _221
099			_a04 _a306.3083 B923
100	1		_aBuckingham, David, _d1954-
245	1	4	_aThe Material Child : _bGrowing up in Consumer Culture / _cDavid Buckingham.
260			_aCambridge/Malden, MA : _bPolity Press, _c2011.
300			_avii, 261 p. ; _c23 cm.
504			_aIncludes bibliographical references ( p. [234] - 256 ) and index.
520			_aChildren today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing More... engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.
650		0	_aChild consumers.
650		0	_aConsumption (Economics) _xSociological aspects.
902			_a2
905			_aEman _eRev.
905			_aJamal _eCat.
942			_2ddc _cBK
999			_c129491 _d129491