| 000 | 01012cam a22003014a 4500 | ||
|---|---|---|---|
| 008 | 010509s2002 njua b 001 0 eng | ||
| 010 | _a 2001034371 | ||
| 020 | _a0130175781 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.C58 2002 |
| 082 | 0 | 0 |
_a659.1 _221 |
| 092 | 0 | 4 |
_a659.1 _bC648 _221 |
| 099 |
_a04 _a659.1 C648 |
||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow, Donald E. Baack. |
| 246 | 1 | 4 | _aIntegrated advertising, promotion & marketing communications |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2002. |
||
| 300 |
_axxvi, 638 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBaack, Donald. | |
| 902 | _a1 | ||
| 905 |
_aEman _eRev. |
||
| 905 |
_aJamal _eCat. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c133920 _d133920 |
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