000 01108cam a2200337 a 4500
008 161114s1994 ilua b 001 0 eng
010 _a92034249
020 _a0844235865
020 _a9780844235868
040 _aDLC
_c DLC
_d DLC
050 0 0 _aHF5415.3
_b.D88 1994
082 0 0 _a658.812
_220
092 0 4 _a658.812
_bD976
_221
099 _a04
_a658.812 D976
100 1 _aDutka, Alan F.
245 1 0 _aAMA handbook for customer satisfaction /
_cAlan Dutka.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_c1994.
300 _aviii, 231 p. :
_bill. ;
_c24 cm.
500 _aAt head of title: American Marketing Association.
504 _aIncludes bibliographical references (p. 219-222) and index.
650 0 _aConsumer satisfaction
_xResearch.
650 0 _aConsumers
_xResearch.
710 2 _aAmerican Marketing Asoociation.
740 0 _aCustomer satisfaction.
740 0 _aHandbook for customer satisfaction.
902 _a1
905 _aEman
_eRev.
905 _aJamal
_eCat.
942 _2ddc
_cBK
999 _c145535
_d145535