| 000 | 00974cam a22002778a 4500 | ||
|---|---|---|---|
| 008 | 210803s2010 enka b 001 0 eng d | ||
| 010 | _a2009011181 | ||
| 020 | _a9781420067040 (hardcover : alk. paper) | ||
| 040 |
_aUKM _cUKM _dYDXCP _d BTCTA _d BIB _d BWK _d ITJCU _d C#P _d DLC _cEG-GiCUC |
||
| 050 | 0 | 0 |
_aRA1226 _b .N485 2010 |
| 092 | 0 | 4 |
_a659.1 _bF615 _221 |
| 099 |
_a04 _a659.1 F615 |
||
| 100 | 1 | _aFletcher, Winston. | |
| 245 | 1 | 0 |
_aAdvertising : _ba very short introduction / _cWinston Fletcher. |
| 260 |
_aOxford ; _a New York : _bOxford University Press, _c 2010. |
||
| 300 |
_a140 p. : _b ill. ; _c18 cm. |
||
| 490 | 1 |
_aVery short introductions ; _v 234 |
|
| 504 | _aIncludes bibliographical references (p. 133-153) and index. | ||
| 650 | 0 | _aAdvertising | |
| 830 | 0 |
_aVery short introductions ; _v 234 |
|
| 902 | _a1 | ||
| 905 |
_aAmro L. _eCat |
||
| 905 |
_aJihan _eRev. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c159896 _d159896 |
||