000			01317cam a22003858a 4500
008			091027s2010 nyua b 001 0 eng
010			_a2009043449
020			_a0203864557
020			_a0415873533
020			_a0415873541
020			_a9780203864555
020			_a9780415873536
020			_a9780415873543
040			_aDLC _c DLC _d YDX _d YDXCP _d CDX _d UKM _d DLC _cEG-GiCUC
050	0	0	_aHF5826.5 _b .K38 2010
092	0	4	_a659 _bK1984 2010 _221
099			_a04 _a659 K1984 2010
100	1		_aKatz, Helen E.
245	1	4	_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _c Helen Katz.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2010.
300			_a212 p. : _bill. ; _c24cm.
490	1		_aCommunication series
504			_aIncludes bibliographical references and index
650		0	_aAdvertising media planning.
650		0	_aMarketing channels.
650		0	_aMass media and business.
830		0	_aRoutledge communication series.
856	4	2	_3Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html
902			_a1
905			_aAmro L. _eCat
905			_aJihan _eRev.
942			_2ddc _cBK
999			_c159897 _d159897