| 000 | 01175nam a2200289 4500 | ||
|---|---|---|---|
| 008 | 210824s2010 sz a b 000 0 eng d | ||
| 020 | _a978294411214 | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
||
| 092 | 0 | 4 |
_a659.1 _bM2162 _221 |
| 099 |
_a04 _a659.1 M2162 |
||
| 100 | 1 | _aMahon, Nik. | |
| 245 | 0 | 1 |
_aArt direction / _c Nik Mahon. |
| 260 |
_aSwitzerland : _b AVA Academia, _c 2010 |
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| 300 |
_a175 p. : _bcol. ill ; _c 24 cm. |
||
| 490 | 1 |
_aBasics advertising ; _v2 |
|
| 500 | _aA guide to the role of the art director. It examines the techniques, approaches and secrets involved in the development of creative advertising concepts. It emphasises the importance of seeing things differently, and providing the audience with something to discover. It examines the process of visualising and exploring different ideas. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommercial art. | |
| 830 | 0 |
_aBasics advertising ; _v2 |
|
| 902 | _a1 | ||
| 905 |
_aGhada _eCat |
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| 905 |
_aReda _eRev. |
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| 942 |
_2ddc _cBK |
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| 999 |
_c160003 _d160003 |
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