000			01672cam a2200277 a 4500
008			210918s1998 cauab bf 001 0 eng d
010			_a 97045406
020			_a0761915370
040			_aDLC _c DLC _d DLC _cEG-GiCUC
050	0	0	_aP91.3 _b .B386 1998
092	0	4	_a302.23072 _bB4961 1998 _221
099			_a04 _a302.23072 B4961 1998
100	1		_aBerger, Arthur Asa, _d 1933-
245	1	0	_aMedia research techniques / _cArthur Asa Berger.
250			_a2nd ed.
260			_aThousand Oaks : _bSage Publications, _c1998.
300			_aviii, 175 p. : _b ill. ; _c 24 cm.
504			_a Includes bibliographical references(p. 167-168) and indexes.
505	0		_aGuided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
650		0	_aMass media _xResearch.
902			_a1
905			_aGhada _eRev.
905			_ahanan _ecat.
942			_2ddc _cBK
999			_c160120 _d160120