000 01427cam a2200277 a 4500
003 EG-GiCUC
005 20250223030814.0
008 130327s2010 ua dh f m 000 0 eng d
040 _aEG-GiCUC
_beng
_cEG-GiCUC
041 0 _aeng
049 _aGift
097 _aM.Sc
099 _aCai01.34.M.Sc.2010.Sa.I
100 0 _aSalma Karem Kolkailah
245 1 4 _aThe impact of Corporate Social Responsibility initiatives on consumers' behavioral intentions in the Egyptian market /
_cSalma Karem Kolkailah ; Supervised Ehab Abouaish , Noha Elbassiouny
260 _aCairo :
_bSalma Karem Kolkailah ,
_c2010
300 _a237Leaves :
_bcharts , facsimiles ;
_c30cm
502 _aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Marketing
520 _aCorporate Social Responsibility (CSR) started to receive greater attention in recent years . The relevant CSR literature holds different and sometimes conflicting - results with regards to the consumers' responses towards socially responsible companies . In addition , the literature mostly focused on CSR in developed countries ; accordingly a closer look at developing countries is needed
700 0 _aEhab Abouaish ,
_eSupervisor
700 0 _aNoha Elbassiouny ,
_eSupervisor
856 _uhttp://172.23.153.220/th.pdf
905 _aFatma
_eCataloger
905 _aNazla
_eRevisor
942 _2ddc
_cTH
999 _c42290
_d42290