| 000 | 01370cam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 005 | 20250223030816.0 | ||
| 008 | 130402s2011 ua d f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aGift | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.34.M.Sc.2011.Ma.E | ||
| 100 | 0 | _aMai Magdy Kamal Eldesouky | |
| 245 | 1 | 0 |
_aExploring viral marketing and its impact on consumer buying behavior with implications for Egypt / _cMai Magdy Kamal Eldesouky ; Supervised Reham Elseidi |
| 260 |
_aCairo : _bMai Magdy Kamal Eldesouky , _c2011 |
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| 300 |
_a132 Leaves : _bcharts ; _c30cm |
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| 502 | _aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management | ||
| 520 | _aDevelopments in marketplace due to change in consumers' requirements have made traditional marketing methods less efficient especially as they are no longer suitable to most products, services or industries. Innovative concepts are taking over and marketers should be aware of these innovative methods in order to attain the market and make proficient use of them so as to achieve the goals of effectiveness and success | ||
| 700 | 0 |
_aReham Elseidi , _eSupervisor |
|
| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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| 905 |
_aSamia _eCataloger |
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| 942 |
_2ddc _cTH |
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| 999 |
_c42397 _d42397 |
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