| 000 | 01379cam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 005 | 20250223030816.0 | ||
| 008 | 130402s2011 ua d f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aGift | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.34.M.Sc.2011.Ha.I | ||
| 100 | 0 | _aHala Mohamed Elsayed | |
| 245 | 1 | 3 |
_aAn inveatigation of the academic-practitioner divide in the field of marketing : _bWith implications for marketing education / _cHala Mohamed Elsayed ; Supervised Noha Elbassiouny |
| 260 |
_aCairo : _bHala Mohamed Elsayed , _c2011 |
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| 300 |
_a196Leaves : _bcharts ; _c30cm |
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| 502 | _aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management | ||
| 520 | _aWhen comparing between the real life practice of the profession of a marketer with the texbook material taught in the marketing academic field a lot of issues seem to arise that cause what researchers name the academic - practitioner divide . The specific nature of the divide is an irrelevancy problrem the reason behind its existence varies from marketing education techniques to academic marketing resaerch | ||
| 700 | 0 |
_aNoha Elbassiouny , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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| 905 |
_aSoheir _eCataloger |
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| 942 |
_2ddc _cTH |
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| 999 |
_c42399 _d42399 |
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