| 000 | 01553cam a2200325 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 005 | 20250223030837.0 | ||
| 008 | 130602s2012 ua d f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aDeposite | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.05.01.M.Sc.2012.Na.E | ||
| 100 | 0 | _aNahla Hassan Eltabie | |
| 245 | 1 | 0 |
_aEffect of internal marketing adoption on the performance of the commercial banks in Egypt / _cNahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim |
| 246 | 1 | 5 | _aأثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية |
| 260 |
_aCairo : _bNahla Hassan Eltabie , _c2012 |
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| 300 |
_a179 Leaves : _bcharts ; _c30cm |
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| 502 | _aThesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration | ||
| 520 | _aThe purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance | ||
| 530 | _aIssued also as CD | ||
| 653 | 4 | _aBank performance | |
| 653 | 4 | _aCustomer loyalty | |
| 653 | 4 | _aInternal marketing | |
| 700 | 0 |
_aAhmed Ibrahim Ghoneim , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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| 905 |
_aSamia _eCataloger |
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| 942 |
_2ddc _cTH |
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| 999 |
_c43090 _d43090 |
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