000 01553cam a2200325 a 4500
003 EG-GiCUC
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008 130602s2012 ua d f m 000 0 eng d
040 _aEG-GiCUC
_beng
_cEG-GiCUC
041 0 _aeng
049 _aDeposite
097 _aM.Sc
099 _aCai01.05.01.M.Sc.2012.Na.E
100 0 _aNahla Hassan Eltabie
245 1 0 _aEffect of internal marketing adoption on the performance of the commercial banks in Egypt /
_cNahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim
246 1 5 _aأثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية
260 _aCairo :
_bNahla Hassan Eltabie ,
_c2012
300 _a179 Leaves :
_bcharts ;
_c30cm
502 _aThesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
520 _aThe purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance
530 _aIssued also as CD
653 4 _aBank performance
653 4 _aCustomer loyalty
653 4 _aInternal marketing
700 0 _aAhmed Ibrahim Ghoneim ,
_eSupervisor
856 _uhttp://172.23.153.220/th.pdf
905 _aNazla
_eRevisor
905 _aSamia
_eCataloger
942 _2ddc
_cTH
999 _c43090
_d43090