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| 003 | EG-GiCUC | ||
| 005 | 20250223031127.0 | ||
| 008 | 141228s2014 ua f m 000 0 eng d | ||
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_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aDeposite | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.05.01.M.Sc.2014.Ra.E | ||
| 100 | 0 | _aRadwa Ahmed Amr Mohamed Darrag | |
| 245 | 1 | 0 |
_aExamining consumers{u2019} motivations to forward online marketing content / _cRadwa Ahmed Amr Mohamed Darrag ; Supervised Osama Abdelkhalik Elansary |
| 246 | 1 | 5 | _aدراسة دوافع العملاء لاعادة توجية المحتوى التسويقى بشكل الكترونى |
| 260 |
_aCairo : _bRadwa Ahmed Amr Mohamed Darrag , _c2014 |
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| 300 |
_a150 Leaves ; _c30cm |
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| 502 | _aThesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration | ||
| 520 | _aThe objective of this research is to highlight and explore the factors affecting consumers' intention for forwarding and sharing online marketing content. The research approached Quota sample out of the internet consumers' population. Data collected through structured questionnaire, distributed to the respondents, online and offline, and the total sample size is 333. The researcher used Cross-tabulation & Chi-square and also multiple discriminant analysis techniques for analyzing results. The literature review demonstrated that the most important independent factors that affect Egyptian consumers' intention to forward/share online marketing content were; consumers' motivations, personal characteristics and attitude towards viral messages | ||
| 530 | _aIssued also as CD | ||
| 653 | 4 | _aAttitude towards viral messages. | |
| 653 | 4 | _aConsumers' motivations | |
| 653 | 4 | _aPersonal characteristics | |
| 700 | 0 |
_aOsama Abdelkhalik Elansary , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aAml _eCataloger |
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_aNazla _eRevisor |
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_2ddc _cTH |
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_c48939 _d48939 |
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