| 000 | 01948cam a2200337 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 005 | 20250223031133.0 | ||
| 008 | 150114s2014 ua f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aDeposite | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.05.01.M.Sc.2014.Ya.R | ||
| 100 | 0 | _aYassmien Ahmed Yehia | |
| 245 | 1 | 4 |
_aThe role of online communities in shaping the Egyptian voters, behavior in transtional periods : _bA political marketing study / _cYassmien Ahmed Yehia ; Supervised Ahmed Ghoneim , Tamer Elsharnouby |
| 246 | 1 | 5 |
_a دراسة فى التسويق السياسى : _bدور المجتمعات الإفتراضية فى تشكيل سلوك الناخبين المصريين فى الفترات الانتقالية |
| 260 |
_aCairo : _bYassmien Ahmed Yehia , _c2014 |
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| 300 |
_a163 Leaves ; _c30cm |
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| 502 | _aThesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration | ||
| 520 | _aThe study represent on of the earliest to done in the field of political marketing in Egypt. it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information. Four cognitive domains that were assumed to guide the voter behavior including issues and policies, social imagery, candidate image and personal events were tested as well as three factors related to the use of Facebook as a source of political information including perceived benefits, overall technical quality and emotional trust | ||
| 530 | _aIssued also as CD | ||
| 653 | 4 | _aOnline communities | |
| 653 | 4 | _aPolitical marketing | |
| 653 | 4 | _aThe Egyptian voters | |
| 700 | 0 |
_aAhmed Ghoneim , _eSupervisor |
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| 700 | 0 |
_aTamer Elsharnouby , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aAml _eCataloger |
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| 905 |
_aNazla _eRevisor |
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| 942 |
_2ddc _cTH |
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| 999 |
_c49137 _d49137 |
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