000			02291cam a2200337 a 4500
003			EG-GiCUC
005			20250223031220.0
008			150428s2014 ua d f m 000 0 eng d
040			_aEG-GiCUC _beng _cEG-GiCUC
041	0		_aeng
049			_aDeposite
097			_aM.Sc
099			_aCai01.05.01.M.Sc.2014.Es.F
100	0		_aEsraa Karam Moharram Abdellatif
245	1	0	_aFactors affecting the switching behavior for mobile service users in Egypt / _cEsraa Karam Moharram Abdellatif ; Supervised Wael Kortam , Mohamed Sobhy
246	1	5	_aالعوامل المؤثرة على السلوك التحولى لمستخدمى خدمات المحمول فى مصر
260			_aCairo : _bEsraa Karam Moharram Abdellatif , _c2014
300			_a134 Leaves : _bcharts ; _c30cm
502			_aThesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
520			_aThe rapid growth of services has arguably changed the conditions of business in-terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are more likely to attempt maintaining their market share by focusing on customer retention and aiming at minimizing effects of switching behavior.This study aims at enhancing the academic and practical practices of switching behavior of Egyptian mobile subscribers and understanding the main factors and causes affecting their behavior. In order to achieve this objective, the study postulates a theoretical framework that investigates the relationship between mobile operator employee responsiveness, network coverage, likeability of service providers{u2019} offers, word-of-mouth, the attractiveness of competitive offers, and finally the complexity of mobile industry regulations on one side and switching behavior on the other side. This framework was adapted from the previous literature and the exploratory phase
530			_aIssued also as CD
653		4	_a Industry practices
653		4	_a Market conduct
653		4	_aCustomar switching behavior
700	0		_aMohamed Sobhy , _eSupervisor
700	0		_aWael Kortam , _eSupervisor
856			_uhttp://172.23.153.220/th.pdf
905			_aNazla _eRevisor
905			_aSoheir _eCataloger
942			_2ddc _cTH
999			_c50654 _d50654