000			02945cam a2200337 a 4500
003			EG-GiCUC
005			20250223031524.0
008			160623s2015 ua d f m 000 0 eng d
040			_aEG-GiCUC _beng _cEG-GiCUC
041	0		_aeng
049			_aDeposite
097			_aM.Sc
099			_aCai01.05.01.M.Sc.2015.Re.E
100	0		_aReham Eid Alnweilati Almasri
245	1	0	_aExamining the impact of customer orientation of front-line employees, on customers' loyalty / _cReham Eid Alnweilati Almasri ; Supervised GamalSayedAbdelaziz , Mohamed Sobhy
246	1	5	_aدراسة تاثير توجه موظفى الصف الامامى على ولاء العملاء
260			_aCairo : _bReham Eid Alnweilati Almasri , _c2015
300			_a173 P. : _bcharts ; _c30cm
502			_aThesis (M.Sc.) - Cairo University - Faculty of Commerce- Department of Business Administration
520			_aCustomer orientation refers to the set of beliefs that put the client's interest as a priority. The service employees are the main actors in the delivery of service in the service firms. Customer orientation of service employee (COSE) is considered as a key determinant of service firm's success. So, studying the Customer Orientation (CO) with in service context is essential. The main purpose of the studying is to examine the impact of Customer orientation of service employee construct which is consisting of employees Technical skills, social skills, Motivation and Decision Making Authority on the essential marketing constructs " Customer affective commitment, Customer Continuance Commitment, Customer Normative Commitment ,Customer trust, customer Attitudinal Loyalty, customer Behavioral Loyalty Intention, customer Behavioral Loyalty, customer Loyalty to the firm and customer Loyalty to the salesperson". The model is developed and then is empirically test against a sample of 205 valid questionnaires were collected from salon (hairdresser) business sector customers in Egypt. The data were analyzed using simple Regression analysis and Path analysis. A normality test was conducted. The study findings have supported all the assumed hypothesis. However, Customer orientation of service employee (COSE) were found to have insignificant direct impact on loyalty factor. However, it was found to have indirect impact on loyalty factor though the mediating effect of consequence of COSE customer orientation of service employee" Customer affective commitment, Customer Continuance Commitment, Customer Normative Commitment and Customer trust
530			_aIssued also as CD
653		4	_aCustomer Orientation
653		4	_aCustomer Orientation of Service Employee
653		4	_aTrust
700	0		_aGamalSayedAbdelaziz , _eSupervisor
700	0		_aMohamed Sobhy , _eSupervisor
856			_uhttp://172.23.153.220/th.pdf
905			_aAml _eCataloger
905			_aNazla _eRevisor
942			_2ddc _cTH
999			_c57009 _d57009