| 000 | 01644cam a2200301 a 4500 | ||
|---|---|---|---|
| 003 | EG-GiCUC | ||
| 005 | 20250223031749.0 | ||
| 008 | 170731s2015 ua d f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aGift | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.34.M.Sc.2015.Do.E | ||
| 100 | 0 | _aDonia Ahmed Allah Elamir | |
| 245 | 1 | 4 |
_aThe effect of advertisement language on recruitment effectiveness / _cDonia Ahmed Allah Elamir ; Supervised Ahmed A. Mohamed |
| 260 |
_aCairo : _bDonia Ahmed Allah Elamir , _c2015 |
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| 300 |
_a118 Leaves : _bcharts ; _c30cm |
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| 502 | _aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management | ||
| 520 | _aDue to the high competition among compames who seek to attract a pool of candidates to fill vacant positions, recruitment advertisement is recognized to be an important method as announce vacancies in order to achieve successful pre-hire recruitment outcomes such as intentions to apply. In marketing literature, advertisement language choice was found to affect consumer purchase behavior. Therefore, this present study aims to provide evidence on how advertisement language would influence job seekers' application intentions mediated by organizational prestige and organizational attractiveness | ||
| 653 | 4 | _aAdvertisement language | |
| 653 | 4 | _aRecruitment advertisement | |
| 653 | 4 | _aRecruitment effectiveness | |
| 700 | 0 |
_aAhmed A. Mohamed , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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| 905 |
_aSamia _eCataloger |
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| 942 |
_2ddc _cTH |
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| 999 |
_c61737 _d61737 |
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