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008 170808s2016 ua h f m 000 0 eng d
040 _aEG-GiCUC
_beng
_cEG-GiCUC
041 0 _aeng
049 _aGift
097 _aPh.D
099 _aCai01.34.Ph.D.2016.Sa.F
100 0 _aSara Mohamed Mostafa Mohamed Ahmed Hamed
245 1 4 _aThe future servicescape for Egyptian private hospitals :
_bApplication of transformative service research and evidence-based design /
_cSara Mohamed Mostafa Mohamed Ahmed Hamed ; Supervised Noha Elbassiouny , Anabel Ternės
260 _aCairo :
_bSara Mohamed Mostafa Mohamed Ahmed Hamed ,
_c2016
300 _a720 Leaves :
_bfacsimiles ;
_c30cm
502 _aThesis (Ph.D.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Marketing
520 _aPurpose of the study: The main purpose of this study is to combine the two fields of transformative service research (TSR) and evidence-based design (EBD) to improve in-patient welibeing within hospitals. An interdisciplinary approach was taken to fill the research gaps under TSR an EBD. This study presents an unprecedented work as the relation between the two fields of TSR an EBD was not tested before in the literaturs. Research design and methodology: An empirical approach was taken to answer the research questions and hypotheses in relation to improving in-patient wellbeing
653 4 _aEvidence-based design
653 4 _aServices Marketing
653 4 _aTransformative service research
700 0 _aAnabel Ternės ,
_eSupervisor
700 0 _aNoha Elbassiouny ,
_eSupervisor
856 _uhttp://172.23.153.220/th.pdf
905 _aNazla
_eRevisor
905 _aSamia
_eCataloger
942 _2ddc
_cTH
999 _c61867
_d61867