000			01700cam a2200301 a 4500
003			EG-GiCUC
005			20250223031755.0
008			170814s2015 ua d f m 000 0 eng d
040			_aEG-GiCUC _beng _cEG-GiCUC
041	0		_aeng
049			_aGift
097			_aM.Sc
099			_aCai01.34.M.Sc.2015.No.I
100	0		_aNouran Abdelazeem Abdelhalim
245	1	4	_aThe implementation of corporate sustainability in the banking industry : _bUsing the TBL model in enhancing customer perception of corporate reputation / _cNouran Abdelazeem Abdelhalim ; Supervised Tamer A. Awad
260			_aCairo : _bNouran Abdelazeem Abdelhalim , _c2015
300			_a172 Leaves : _bcharts ; _c30cm
502			_aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
520			_aMany factors have contributed to the superior role of corporations nowadays. Some of these factors are the globalization, market competiveness on the internationsl level, world trade, climate changes, international organizations collective movements and empowered customers. This new environment for business created a need for a progressive strategic mindset for conducting business and creating new opportunities. This is done with the target of maintaining the business competitive advantage according to the modern guidelines of innovation, flexibility and sustainability
653		4	_aBanking industry
653		4	_aCorporate sustainability
653		4	_aThe implementation
700	0		_aTamer A. Awad , _eSupervisor
856			_uhttp://172.23.153.220/th.pdf
905			_aNazla _eRevisor
905			_aSamia _eCataloger
942			_2ddc _cTH
999			_c61957 _d61957