000			01772cam a2200313 a 4500
003			EG-GiCUC
008			180530s2017 ua do f m 000 0 eng d
040			_aEG-GiCUC _beng _cEG-GiCUC
041	0		_aeng
049			_aDeposite
097			_aM.Sc
099			_aCai01.13.02.M.Sc.2017.Sa.A
100	0		_aSalah Eldin Ahmed Salah Derbala
245	1	0	_aArchitisement the role of architecture in the advertising industry / _cSalah Eldin Ahmed Salah Derbala ; Supervised Hisham Sherif Gabr , Mahmoud Moustafa Elsayed
246	1	5	_aالعمارة و الإعلان دور العمارة في صناعة الإعلان
260			_aCairo : _bSalah Eldin Ahmed Salah Derbala , _c2017
300			_a177 P. : _bcharts , photographs ; _c30cm
502			_aThesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering
520			_aThe research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not.
530			_aIssued also as CD
653		4	_aAdvertising
653		4	_aArchitecture
653		4	_aArchitisement
700	0		_aHisham Sherif Gabr , _eSupervisor
700	0		_aMahmoud Moustafa Elsayed , _eSupervisor
905			_aNazla _eRevisor
905			_aShimaa _eCataloger
942			_2ddc _cTH
999			_c66384 _d66384