| 000 | 02488cam a2200325 a 4500 | ||
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| 003 | EG-GiCUC | ||
| 005 | 20250223032055.0 | ||
| 008 | 181003s2017 ua dho f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aDeposite | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.05.01.M.Sc.2017.Mo.E | ||
| 100 | 0 | _aMohamed Soliman Farag Soliman | |
| 245 | 1 | 0 |
_aExamining the influence of advertising appeals on buying intention : _bA comparative study between experience- based services and credence- based services / _cMohamed Soliman Farag Soliman ; Supervised Gamal Sayed Abdelaziz |
| 246 | 1 | 5 |
_aدراسة تأث{u٠٦أأ}ر جاذب{u٠٦أأ}ة الإعلان على نوا{u٠٦أأ}ا الشراء : _bدراسة مقارنة ب{u٠٦أأ}ن الخدمات التي {u٠٦أأ}مكن تق{u٠٦أأ}{u٠٦أأ}م جودتھا أثناء الشراء- الاستھلاك والخدمات التي {u٠٦أأ}صعب تق{u٠٦أأ}{u٠٦أأ}مھا حتى بعد الشراء- الاستھلاك |
| 260 |
_aCairo : _bMohamed Soliman Farag Soliman , _c2017 |
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| 300 |
_a128 P. : _bcharts , facsimiles , photographs ; _c30cm |
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| 502 | _aThesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration | ||
| 520 | _aToday, service firms are gaining more and more importance as to economy. To keep this importance growing and to promote new and existing service firms, it is important to understand the service advertising. This research aims at examining the influence of matching advertising appeals with service types on buying intention and advertisement attitude using a comparative study. A number of 251 valid questionnaires were collected through a non- probability convenience sampling technique from undergraduate students in the faculty of commerce English section and Georgia program Cairo University. The data were analyzed using structural equation modeling on AMOS. Findings revealed that there is no significant relationship between matching advertising appeals with service types on buying intention and advertisement attitude. Conclusions and practical recommendations are provided | ||
| 530 | _aIssued also as CD | ||
| 653 | 4 | _aEmotional appeal | |
| 653 | 4 | _aRational appeal | |
| 653 | 4 | _aService advertising | |
| 700 | 0 |
_aGamal Sayed Abdelaziz , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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| 905 |
_aShimaa _eCataloger |
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| 942 |
_2ddc _cTH |
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_c67813 _d67813 |
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