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|---|---|---|---|
| 003 | EG-GiCUC | ||
| 005 | 20250223032308.0 | ||
| 008 | 190529s2017 ua d f m 000 0 eng d | ||
| 040 |
_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aGift | ||
| 097 | _aM.Sc | ||
| 099 | _aCai01.34.M.Sc.2017.So.A | ||
| 100 | 0 | _aSoha Ahmed Elsayed Hamed Abutaleb | |
| 245 | 1 | 0 |
_aAssessing sustainability marketing from macromarketing perspective : _bA multi-stakeholder approach / _cSoha Ahmed Elsayed Hamed Abutaleb ; Supervised Noha Elbassiouny |
| 260 |
_aCairo : _bSoha Ahmed Elsayed Hamed Abutaleb , _c2017 |
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| 300 |
_a272 Leaves : _bcharts ; _c30cm |
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| 502 | _aThesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific - Department of Management | ||
| 520 | _aThe Topic sustainability marketing and its relation macromarketing has vastly developed and gained attention by many researchers. also, the role of consumers, firms and government in achieving sustainability marketing is highly considered in the literature reviews. those are the three main stakeholders that have a great impact on preserving the environmment and achieving sustainable development | ||
| 653 | 4 | _aMacromarketing | |
| 653 | 4 | _aSustainability marketing | |
| 653 | 4 | _aSustainable development | |
| 700 | 0 |
_aNoha Elbassiouny , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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| 905 |
_aShimaa _eCataloger |
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| 942 |
_2ddc _cTH |
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| 999 |
_c72196 _d72196 |
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