000 014870000a22003250004500
003 EG-GICUC
005 20250223033009.0
008 070421s2006 ua d f m 000 0 Eng d
040 _aEG-GICUC
_beng
_cEG-GICUC
041 0 _aeng
049 _aGift
097 _aM.Sc
099 _aCai01.27.02.M.Sc.2006.Ga.E
100 0 _aGamal Sayed Ahmed Khalifa
245 1 0 _aEvaluation of internal marketing procedures :
_binternal customers̀ viewpoint.a study on five and four star hotels in Cairo /
_cGamal Sayed Ahmed Khalifa ; Supervised Mahmoud M.Hewedi , Mohamed Abd El wahab Morsy
246 1 5 _aتقييم اجراءات التسويق الداخلى رؤية العميل الداخلى : دراسة فى فنادق الخمس و الاربع نجوم بالقاهرة
260 _aCairo :
_bGamal Sayed Ahmed Khalifa ,
_c2006
300 _a165 P. :
_bcharts ;
_c30cm
502 _aThesis (M.Sc.) - Cairo University (Fayoum Branch) - Faculty of Tourism and Hotels - Department of Hotel Studies
520 _aIntranal marking has been among the most influential management concepts in hospitality for the past twenty years
530 _aIssued also as CD
653 4 _aFive and four star hotels
653 4 _aInternal marketing procedures
700 0 _aMahmoud M. Hewedi ,
_eSupervisor
700 0 _aMohamed Abdelwahab Morsy ,
_eSupervisor
856 _uhttp://172.23.153.220/th.pdf
905 _aEsam
_eRevisor
905 _aNazla
_eCataloger
942 _2ddc
_cTH
999 _c85835
_d85835