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The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.

By: Contributor(s): Material type: TextPublication details: New York : Oxford University Press, 2008.Description: xi, 398 p. : ill. ; 24 cmISBN:
  • 9780195338386 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 346.7304/8 22
LOC classification:
  • KF2979 .A92 2008
Online resources:
Contents:
Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.
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Item type Current library Home library Call number Copy number Status Barcode
Books قاعة الثقاقات الاجنبية - الدور الثالث المكتبة المركزبة الجديدة - جامعة القاهرة 346.73048 A6811 L.C (Browse shelf(Opens below)) C.1 Available 01000110200769000

Includes bibliographical references and index.

Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.

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