The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
Material type:
TextPublication details: New York : Oxford University Press, 2008.Description: xi, 398 p. : ill. ; 24 cmISBN: - 9780195338386 (pbk. : alk. paper)
- 346.7304/8 22
- KF2979 .A92 2008
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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Books
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | 346.73048 A6811 L.C (Browse shelf(Opens below)) | C.1 | Available | 01000110200769000 |
Includes bibliographical references and index.
Short stories -- The intellectual property economy -- Information assets -- Using information assets to create value : creativity, invention, and innovation -- Attaching intellectual property to information assets -- Strategic implications for business -- Strategic considerations in innovation -- Linking innovation, business, and intellectual property -- Elements of intellectual property strategies from successful companies -- The value extraction points-understanding the business model and the value chain -- Extracting value from intellectual property -- Developing a value creation intellectual property strategy -- Implementing the value creation strategy -- Acquiring information assets -- Protecting information assets -- Extracting value from information assets -- Managing the program.
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