أطروحة (ماجستير)-جامعة القاهرة، 2016.

ببليوجرافيا: صفحات 113-120.

هدف هذه الرسالة الى تحديد وقياس اثر العوامل الاجتماعيةعلى سلوك التداول للمستثمر الفرد ببورصة الاوراق المالية المصرية وتقديم توصيات تتعلق باهم العوامل التى يمكن ان تساعد على عملية التداول وذلك من خلال عوامل نظريةالسلوك المخطط.

The impact of social factors on the trading behavior of the individual investor applied on the Egyptian stock market" This study aimed to identify and measure the impact of social factors on the trading behavior of the individual investor in the Egyptian Stock Exchange, and to come up with some recommendations concerning the most important factors that can help the trading process through conceptual model and through the theory of planned behavior factors of development. The data collection process was conducted during the period (May 2016- August 2016) through the list of the final survey after passing through several stages of development and testing, and after taking into account the representation of the sample target study – Convience sample of The Egyptian individual investors in the Egyptian Stock Exchange , the number of the valid menus for the statistical analysis reached (384) list with response rate of 94%. Structure Equation Modeling method (SEM) was used to test the validity, reliability, validity of measurement models, and the interpretation of the direct and indirect impacts between the variables of the study to find out the causal relationships between them, using instantaneous structures analysis software AMOS version21 as part of the analysis plan statistical three-stage , In addition to another group of test and measurement instruments, where it explained results of the analysis and testing of hypotheses that: 1. Social media is the most important social factors, followed by social interaction and online trading in the atittude toward trading. 2. Atittude towards trading is the most important indicators about the interpretation of the intention of trading, followed by subjective criteria and there is no effect to control the perceived intention toward trading. 3. Trading intention is responsible for the interpretation of the trading behavior of the Egyptian individual investor in the Egyptian stock Exchange.

صدر أيضًا كقرص مدمج.

النص بالعربية والملخص باللغة الإنجليزية والعربية.