Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. , International ed. - Upper Saddle River, NJ : Prentice Hall, 2004. - xxix, 661 , [74] p. : ill. ; 29 cm.
Includes bibliographical references and indexes
0273646621 (pbk.) 9780131212763
Marketing.
HF5415 / .K6314 2004
Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed. , International ed. - Upper Saddle River, NJ : Prentice Hall, 2004. - xxix, 661 , [74] p. : ill. ; 29 cm.
Includes bibliographical references and indexes
0273646621 (pbk.) 9780131212763
Marketing.
HF5415 / .K6314 2004