Contemporary marketing /
Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 12th ed. - Australia : Thomson South-Western, 2006. - lvi, 656, [96] p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0324416962 (student ed.) 9780324416961 (student ed. with CD)
Marketing.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 12th ed. - Australia : Thomson South-Western, 2006. - lvi, 656, [96] p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
0324416962 (student ed.) 9780324416961 (student ed. with CD)
Marketing.