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Marketing management : knowledge and skills /

Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 6th ed. - Boston, Mass. : Irwin/McGraw-Hill, c2001. - xx, 876 p. : ill. (some col.), maps ; 26 cm.

Includes bibliographical references (p. 851-858) and indexes.

ISBN: 0072315571

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P387 2001

Dewey Class. No.: 658.8

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