Electronic media : an introduction /
Gross, Lynne S.
Electronic media : an introduction / Lynne Schafer Gross. - 10th ed. - Boston, Ma : McGraw-Hill Higher Education, c2010. - xv, 442 p. : ill. 23 cm.
Rev. ed. of: Telecommunications. 9th ed. c2006.
Includes bibliographical references and index.
The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene.
0071288686 9780071288682
Broadcasting.
Telecommunication.
TK5105 / .G759 2010
384
Electronic media : an introduction / Lynne Schafer Gross. - 10th ed. - Boston, Ma : McGraw-Hill Higher Education, c2010. - xv, 442 p. : ill. 23 cm.
Rev. ed. of: Telecommunications. 9th ed. c2006.
Includes bibliographical references and index.
The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene.
0071288686 9780071288682
Broadcasting.
Telecommunication.
TK5105 / .G759 2010
384