Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th international ed. - New York : McGraw-Hill, c1994. - xxviii, 697 p. : co;. ill., col. maps ; 27 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070610150 (alk. paper) 9780071136709
93028550
Marketing.
HF5415 / .S745 1994
658.8
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th international ed. - New York : McGraw-Hill, c1994. - xxviii, 697 p. : co;. ill., col. maps ; 27 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070610150 (alk. paper) 9780071136709
93028550
Marketing.
HF5415 / .S745 1994
658.8