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Kleppner's advertising procedure /

Russell, Thomas, 1941-

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th ed. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xix, 697 p. : ill. (some col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 0130328774

LCCN: 2001024676

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .K45 2002

Dewey Class. No.: 659.1

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