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The Dartnell advertising manager's handbook,

Stansfield, Richard H.

The Dartnell advertising manager's handbook, by Richard H. Stansfield. - 3rd ed. - Chicago, Dartnell Corp. 1982. - 1088 p. illus. 22 cm.

Running title: The Dartnell advertising handbook. Title on spine: Advertising manager's handbook.

ISBN: 0850131286 9780850131284

LCCN: 68021480

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

LC Class. No.: HF5823 / .S78

Dewey Class. No.: 659.1

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The Dartnell advertising manager's handbook,