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Test Item File : Marketing management , analysis, planning, implementation, and control /

Riecken, Glen.

Test Item File : Marketing management , analysis, planning, implementation, and control / Glen Riecken and Philip Kotler. - 7th ed. - Englewood Cliffs, N.J.: Prentice Hall, 1991. - 189 p.; 29 cm.

ISBN: 0135525225

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management.--Europe

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Test Item File : Marketing management , analysis, planning, implementation, and control /