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Marketing : real people, real choices /

Solomon, Michael R.

Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2000. - 580 p. : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 0130213047 (hc.)

LCCN: 99030606

Subjects--Topical Terms:
Marketing--Vocational guidance.

LC Class. No.: HF5415.35 / .S65 2000

Dewey Class. No.: 658.8002373

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Marketing : real people, real choices /