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Microtrends : the small forces behind today's big changes /

Penn, Mark J.

Microtrends : the small forces behind today's big changes / Mark J Penn; E Kinney Zalesne - New York : Allen Lane, 2007 - 425 p. : ill., map ; 24 cm.

Includes bibliographical references (p. 371-409) and index.

ISBN: 9781846140624

LCCN: 2007021359

Subjects--Topical Terms:
Social change.
Social influence.
Social prediction.

Subjects--Geographic Terms:
United States--Population--Social aspects.

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Microtrends : the small forces behind today's big changes /