Mass media research : an introduction /
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 3rd ed. - Belmont, Calif. : Wadsworth Pub. Co., 1991. - xv, 478 p. : ill. ; 25 cm. - Wadsworth series in mass communication .
Includes bibliographical references and indexes.
0534139620
90012647
Mass media--Research.
P91.3 / .W47 1991
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 3rd ed. - Belmont, Calif. : Wadsworth Pub. Co., 1991. - xv, 478 p. : ill. ; 25 cm. - Wadsworth series in mass communication .
Includes bibliographical references and indexes.
0534139620
90012647
Mass media--Research.
P91.3 / .W47 1991