Can corporate social responsibility win market share for business sector? : The challenge of corporate social responsibility awareness creation /
Mahmoud Ahmed Momtaz
Can corporate social responsibility win market share for business sector? : The challenge of corporate social responsibility awareness creation / Mahmoud Ahmed Momtaz ; Supervised Michael Von Gagern - Cairo : Mahmoud Ahmed Momtaz , 2008 - 118Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
CSR is a new field in Egypt and developing countries . It can play a blanced role in the development of the economy of any country if it takes into consideration the government`s the customer`s and the company`s benefits . The study poses 3 research questions : 1. in which sense is business sector`s CSR interesting for governments ? 2. In which sense is CSR interesting for the business sector ? 3. In which sense is CSR interesting for consumers? and one hypothesis there is no reason for the business sector to put effort into marketing CSR . The answers to these questions shed light on the importance of the corporate social responsibility for all parties of the market
Can corporate social responsibility win market share for business sector? : The challenge of corporate social responsibility awareness creation / Mahmoud Ahmed Momtaz ; Supervised Michael Von Gagern - Cairo : Mahmoud Ahmed Momtaz , 2008 - 118Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
CSR is a new field in Egypt and developing countries . It can play a blanced role in the development of the economy of any country if it takes into consideration the government`s the customer`s and the company`s benefits . The study poses 3 research questions : 1. in which sense is business sector`s CSR interesting for governments ? 2. In which sense is CSR interesting for the business sector ? 3. In which sense is CSR interesting for consumers? and one hypothesis there is no reason for the business sector to put effort into marketing CSR . The answers to these questions shed light on the importance of the corporate social responsibility for all parties of the market