An overview of pharmaceutical promotion activities and their effect on physicians' brand awareness : The case of Egypt /
Salma Yehia Zakaria Elguindy
An overview of pharmaceutical promotion activities and their effect on physicians' brand awareness : The case of Egypt / Salma Yehia Zakaria Elguindy ; Supervised Ehab Abouaish , Noha Elbassiouny - Cairo : Salma Yehia Zakaria Elguindy , 2010 - 353Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The purpose of this thesis is to provide a deeper analysis of the influence of pharmaceutical promotional activities over physicians' prescription decisions . The thesis also studies physicians' attitudes and preferences toward pharmaceutical promotional activies and compares them to those of pharmaceuticals experts . Moreover , the thesis highlights sources of ethical dilemmas in markeing for pharmaceuticals
An overview of pharmaceutical promotion activities and their effect on physicians' brand awareness : The case of Egypt / Salma Yehia Zakaria Elguindy ; Supervised Ehab Abouaish , Noha Elbassiouny - Cairo : Salma Yehia Zakaria Elguindy , 2010 - 353Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The purpose of this thesis is to provide a deeper analysis of the influence of pharmaceutical promotional activities over physicians' prescription decisions . The thesis also studies physicians' attitudes and preferences toward pharmaceutical promotional activies and compares them to those of pharmaceuticals experts . Moreover , the thesis highlights sources of ethical dilemmas in markeing for pharmaceuticals