The Utilization of Social Media Platforms in Press Institutions and its Relation to the Content and the Audience's Uses : (Record no. 171056)
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| fixed length control field | 07328namaa22004331i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - أخر تعامل مع التسجيلة | |
| control field | 20250317112310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250301s2024 |||a|||frm||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloguing agency | EG-GICUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GICUC |
| Modifying agency | EG-GICUC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of summary or abstract | eng |
| -- | ara |
| 049 ## - Acquisition Source | |
| Acquisition Source | Deposit |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 070 |
| Edition number | 21 |
| 097 ## - Degree | |
| Degree | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Local Call Number | Cai01.15.02.Ph.D.2024.No.U |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Authority record control number or standard number | Norhan Hesham Mohamed Galal, |
| Preparation | preparation. |
| 245 14 - TITLE STATEMENT | |
| Title | The Utilization of Social Media Platforms in Press Institutions and its Relation to the Content and the Audience's Uses : |
| Remainder of title | A Comparative Study between the Egyptian & British Journalism/ |
| Statement of responsibility, etc. | Norhan Hesham Mohamed Galal ; Supervisors : Prof. Dr. Mahmoud Alam Eldin, Prof. Dr. Nermeen Nabil Al-Azrak. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | توظيف منصات التواصل الاجتماعي في المؤسسات الصحفية وعلاقته بالمحتوى و استخدامات الجمهور : |
| Remainder of title | دراسة مقارنة على الصحافة المصرية و البريطانية / |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 352 Leaves : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm. + |
| Accompanying material | CD. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rda content |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D)-Cairo University, 2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: pages 276-295. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The social media networks have been taking over our personal and professional lives in all aspects of life; one of these aspects is following the news. Nowadays, press institutions are paying due attention to the utilization of social media platforms in disseminating news stories and current events. The institutions are competing with each other to create more creative and updated content to attract a larger audience. Reviewing the literature showed a shortage in studies that combine studying both the communicator and the audience regarding the utilization of social media platforms in news consumption. Concerning this, the researcher will study the role of social media editors in Egyptian and British press institutions and the skills they must acquire to create content, in addition to the challenges they face as social media editors. The researcher will also explore the audience's uses, preferences, and habits while following the news on the social media platforms, as well as their degree of trust in the journalistic content presented and their suggestions for improving the content on the social media. The researcher relied on the gatekeeping theory to study the communicator, while the media richness theory was used to study the audience of social media. Moreover, the researcher used a multi-method approach by conducting in-depth interviews with 22 of the social media editors of Egyptian and British press institutions, in addition to conducting two online focus groups with the Egyptian followers of the news pages on social media and a survey distributed among 200 Egyptian and British respondents. The in-depth interviews revealed that SMEs pay attention to audience comments, increasing engagement and interaction with the audience. The focus groups' and the field study's results showed a significant reliance on social media as a source of news (68%) for both Egyptian and British audiences, with Facebook being the most popular platform (81.5%).<br/>Participants mentioned political news and visual content as their preferred news type and format on social media. The results have also shown that following current events and trending topics and understanding the causes of societal conflicts and crises are the main reasons for following the news on social media. The ability to educate the audience about events and the enormous abundance of information were the main reasons for the sample's trust in the journalistic content on social media, with 90.1 and 89.2 total weights, respectively.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | أصبحت منصات وسائل التواصل الإجتماعي جزءاً لا يتجزأ من حياتنا الشخصية والمهنية، ولا سيما كمصدر للحصول على الأخبار. وتستخدم المؤسسات الصحفية منصات وسائل التواصل الإجتماعي بشكل متزايد لنشر الأخبار والأحداث الجارية، متنافسة على إيجاد محتوى أكثر إبداعاً وتحديثاً. ومع ذلك، هناك نقص في الدراسات التي تجمع بين دراسة كل من القائم بالاتصال والجمهور فيما يتعلق باستخدام منصات وسائل التواصل الاجتماعي في استهلاك الأخبار. تهدف هذه الدراسة إلى دراسة دور محرري وسائل التواصل الاجتماعي في المؤسسات الصحفية المصرية والبريطانية، ومهاراتهم، وتحدياتهم، بالإضافة إلى دراسة تفضيلات الجمهور، وعاداتهم، وثقتهم في المحتوى الصحفي المقدم على منصات التواصل الإجتماعي، واقتراحاتهم لتحسين المحتوى. <br/>استخدم الباحث نظرية حارس البوابة لدراسة القائم بالاتصال، في حين استخدمت نظرية ثراء الوسيلة لدراسة الجمهور. واستُخدم منهج متعدد الأساليب، بما في ذلك إجراء مقابلات متعمقة مع 22 محرراً من محرري وسائل التواصل الاجتماعي، ومجموعتي تركيز مع الجمهور المصري، بالإضافة إلى دراسة استقصائية شملت 200 مصري وبريطاني. وأظهرت النتائج الاعتماد بشكل كبير على وسائل التواصل الاجتماعي كمصدر للأخبار بالنسبة للجماهير المصرية والبريطانية على حد سواء بنسبة 68%، حيث كان الفيسبوك أكثر المنصات شعبية بنسبة تصل إلى 81.5%. وفضّل المشاركون الأخبار السياسية والمحتوى البصري باعتبارهما النوع والشكل المفضلين للأخبار. ومن الأسباب الرئيسية التي دعت إلى متابعة الأخبار عبر وسائل التواصل الاجتماعي متابعة الأحداث الجارية، وفهم الصراعات والأزمات المجتمعية. ومن أسباب ثقة الجمهور في المحتوى الخبري المقدم على وسائل التواصل الإجتماعي: القدرة على تثقيف الجمهور بشأن الأحداث ووفرة المعلومات بمجموع نسبي 90.1 و 89.2 .<br/> |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Issues CD | Issues also as CD. |
| 546 ## - LANGUAGE NOTE | |
| Text Language | Text in English and abstract in Arabic & English. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Journalism |
| Source of heading or term | qrmak |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social Media Platforms |
| -- | Social Media Editor |
| -- | Gatekeeping Theory |
| -- | Media Richness Theory |
| -- | Journalism |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahmoud Alam Eldin |
| Relator term | thesis advisor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nermeen Nabil Al-Azrak |
| Relator term | thesis advisor. |
| 900 ## - Thesis Information | |
| Grant date | 01-01-2024 |
| Supervisory body | Mahmoud Alam Eldin |
| -- | Nermeen Nabil Al-Azrak |
| Universities | Cairo University |
| Faculties | Faculty of Mass Communication |
| Department | Department of Journalism |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Aya Mohamed |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Eman Ghareeb |
| Reviser Names | Revisor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Edition | 21 |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 01.03.2025 | 90603 | Cai01.15.02.Ph.D.2024.No.U | 01010110090603000 | 01.03.2025 | 01.03.2025 | Thesis |