The Impact of New Technologies on Customer Experience / (Record no. 171270)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05834namaa22004211i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - أخر تعامل مع التسجيلة | |
| control field | 20250413111123.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250324s2024 |||a|||f m||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloguing agency | EG-GICUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GICUC |
| Modifying agency | EG-GICUC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of summary or abstract | eng |
| -- | ara |
| 049 ## - Acquisition Source | |
| Acquisition Source | Deposit |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.8 |
| Edition number | 21 |
| 097 ## - Degree | |
| Degree | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Local Call Number | Cai01.05.01.M.Sc.2024.Ze.I |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Authority record control number or standard number | Zeinab Nafez Ezzat, |
| Preparation | preparation. |
| 245 14 - TITLE STATEMENT | |
| Title | The Impact of New Technologies on Customer Experience / |
| Statement of responsibility, etc. | by Zeinab Nafez Ezzat ; Supervision Prof. Amira Foad Ahmed, Dr. Alaa Tarek Khalil. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | تأثير التنقيات الجديدة علي تجربة العملاء. |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 126 leaves : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm. + |
| Accompanying material | CD. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rda content |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc)-Cairo University, 2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: pages 108-114. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Purpose: This study aims to investigate and test empirically the antecedents that will lead to the <br/>usage of MR, and examine the impact of MR usage on customer experience. The antecedents were <br/>adopted from the theory of UTAUT. <br/>Methodology: This study is a mixed research design. The researcher started with a qualitative <br/>research design by implementing exploratory research on behalf of conducting interviews with <br/>expert to gain more understanding and insights into the research topic. Then, the researcher <br/>conducted quantitative research, in the form of a conclusive, descriptive research design to <br/>describe, investigate & test empirically the impact of new technologies on customer experience. <br/>Findings: The result of this study has shown a significant relationship between performance <br/>expectancy and the usage of MR. In addition, it resulted in an insignificant relationship between <br/>effort expectancy, social influence, and facilitating conditions on the usage of MR. Lastly, the <br/>usage of MR resulted in a significant impact on customer experience. <br/>Research limitations: Certain limitations are discussed in the study; however, none seem gravely <br/>detrimental to the findings or their implications. <br/>Practical Implications: In this study, the researcher has offered businesses, practitioners, and <br/>decision-makers plenty of empirical recommendations with an abundance of suggested marketing <br/>strategies regarding the result of each hypothesis. <br/>Originality: The research contributes to the existing body of literature by filling the existing <br/>empirical research gap due to the scarcity of studies on the impact of new technologies on customer <br/>experience, in addition to the conceptualization and empirical validation of the graphical models. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | هدف البحث: يهدف هذا البحث إلى دراسة واختبار العوامل السابقة التي ستؤدي إلى استخدام الواقع المختلط<br/>ودراسة تأثير استخدام الواقع المختلط على تجربة العملاء. تم اعتماد السوابق من النظرية الموحدة لقبول <br/> .(UTAUT) التكنولوجيا واستخدامها<br/>منهجية البحث: هذه الدراسة عبارة عن تصميم بحثي مختلط. بدأ الباحث بتصميم بحث وصفي من خالل تنفيذ <br/>بحث استكشافي من خالل إجراء مقابالت مع الخبراء الكتساب المزيد من الفهم والرؤى حول موضوع البحث. <br/>ثم بعد ذلك، أجرى الباحث بحثًا كمًيا، في شكل تصميم بحثي وصفي قاطع ،لدراسة ووصف واختبار تأثير <br/>التقنيات الجديدة على تجربة العمالء. <br/>النتائج: قد أظهرت نتائج هذه الدراسة وجود عالقة هامة بين األداء المتوقع واستخدام الواقع المختلط. باإلضافة <br/>إلى ذلك، عدم وجود عالقة بين توقع الجهد والتأثير االجتماعي وتسهيل الشروط على استخدام الواقع المختلط. <br/>وأخيًرا، فإن الستخدام الواقع المختلط تأثير كبيرعلى تجربة العمالء. <br/>قيود البحث: تٌناقش بعض القيود في هذه الدراسة؛ ومع ذلك، ال يبدو أن أيًا منها يضر بشكل خطير بالنتائج أو <br/>آثارها. <br/>التوصيات: قدم الباحث في هذه الدراسة، للشركات والممارسين وصناع القرار، الكثير من التوصيات التجريبية <br/>مع وفرة من استراتيجيات التسويق المقترحة فيما يتعلق بنتيجة كل فرضية. <br/>األصالة: يساهم البحث في مجموعة األدبيات الموجودة من خلال سد فجوة البحث التجريبي الحالي بسبب ندرة <br/>الدراسات حول تأثير التقنيات الجديدة على تجربة العمالء، باإلضافة إلى التصور المفاهيمي والتحقق التجريبي <br/>من النماذج الرسومية. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Issues CD | Issues also as CD. |
| 546 ## - LANGUAGE NOTE | |
| Text Language | Text in English and abstract in Arabic & English. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | qrmak |
| 653 #0 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Virtual reality |
| -- | mixed reality |
| -- | holograms |
| -- | HoloLens2 |
| -- | customer experience |
| -- | immersion |
| -- | UTAUT |
| -- | sustainable museums. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amira Foad Ahmed |
| Relator term | thesis advisor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alaa Tarek Khalil |
| Relator term | thesis advisor. |
| 900 ## - Thesis Information | |
| Grant date | 01-01-2024 |
| Supervisory body | Amira Foad Ahmed |
| -- | Alaa Tarek Khalil |
| Discussion body | Omar Ali Ramzy |
| Universities | Cairo University |
| Faculties | Faculty of Commerce |
| Department | Department of Business Administration |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Shimaa |
| Reviser Names | Huda |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Edition | 21 |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 24.03.2025 | 90825 | Cai01.05.01.M.Sc.2024.Ze.I | 01010110090825000 | 24.03.2025 | 24.03.2025 | Thesis |