Lovemarks drivers impact on luxury fashion brands emotional attachment / (Record no. 173456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04587namaa22004211i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - أخر تعامل مع التسجيلة | |
| control field | 20250917124119.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250810s2024 ua a|||frm||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloguing agency | EG-GICUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GICUC |
| Modifying agency | EG-GICUC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of summary or abstract | eng |
| -- | ara |
| 049 ## - Acquisition Source | |
| Acquisition Source | Deposit |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658 |
| Edition number | 21 |
| 097 ## - Degree | |
| Degree | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Local Call Number | Cai01.05.01.Ph.D.2024.Fa.L |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Authority record control number or standard number | Fatma Ahmed Mohamed Ali, |
| Preparation | preparation. |
| 245 10 - TITLE STATEMENT | |
| Title | Lovemarks drivers impact on luxury fashion brands emotional attachment / |
| Statement of responsibility, etc. | by Fatma Ahmed Mohamed Ali ; Supervised Prof. Dr. Hala Mohamed Labib Enaba, Dr. Sarah Osama Adam. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | أثر محركات علامات الحب على التعلق العاطفى للعلامة التجارية الفاخرة للموضة |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 233 leaves : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm. + |
| Accompanying material | CD. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rda content |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D)-Cairo University, 2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: pages 164-177. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | This research investigates the application of the 'Lovemarks' concept within the Egyptian luxury fashion industry, examining how emotional attachment, driven by love and respect, influences consumer purchasing behavior. Employing a mixed-methods approach grounded in critical realism, the study first draws on qualitative insights from industry experts, then quantitatively measures responses from 440 luxury brand consumers using a descriptive cross-sectional survey design. Advanced statistical analysis, including Structural Equation Modeling (SEM), evaluates the impact of 'Lovemarks' drivers - mystery, sensuality, intimacy, trust, reputation, and performance - on emotional attachment. The findings indicate a stronger impact of brand love over brand respect in developing customer attachment, with significant implications for luxury brand strategies aiming to deepen consumer relationships and enhance market positioning. The study concludes with recommendations for industry practitioners on leveraging 'Lovemarks' to achieve competitive advantage in the global luxury fashion market. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | استهدف هذا البحث تناول مفهوم "علامات الحب" في صناعة الأزياء الفاخرة المصرية من خلال دراسة كيفية تأثير كل من الارتباط العاطفي المدفوع بالحب والاحترام على سلوك الشراء لدى المستهلكين. وتم استخدام نهج مختلط الأساليب يرتكز على الواقعية النقدية، المعتمدة على القيام بدراسة نوعية تمت مع مجموعة من خبراء الصناعة، تلتها دراسة ميدانية للقياس الكمي لعدد 440 مستهلكا لأشهر العلامات التجارية الفاخرة وجمعت البيانات باستخدام تصميم مسح مقطعي وصفي. تم تحليل البيانات بواسطة أساليب تحليل إحصائى متقدمة تضمنت نمذجة المعادلة الهيكلية (SEM) لتقييم تأثير محركات "علامات الحب" - الغموض و الحسية والحميمية والثقة والسمعة والأداء - على الارتباط العاطفي. وتشير النتائج إلى وجود تأثير قوى لحب العلامة التجارية على احترام العلامة التجارية في تطوير ارتباط العملاء مع آثار كبيرة على استراتيجيات العلامات التجارية الفاخرة التي تهدف إلى تعميق علاقات المستهلكين وتعزيز مكانتها في السوق. وتختتم الدراسة بتوصيات للعاملين في الصناعة حول الاستفادة من "علامات الحب" لتحقيق ميزة تنافسية في سوق الأزياء الفاخرة العالمية. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Issues CD | Issues also as CD. |
| 546 ## - LANGUAGE NOTE | |
| Text Language | Text in English and abstract in Arabic & English. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Administration |
| 653 #1 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | luxury fashion |
| -- | lovemarks |
| -- | emotional attachment |
| -- | brand experience |
| -- | brand equity |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hala Mohamed Labib Enaba |
| Relator term | thesis advisor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarah Osama Adam |
| Relator term | thesis advisor. |
| 900 ## - Thesis Information | |
| Grant date | 01-01-2024 |
| Supervisory body | Hala Mohamed Labib Enaba |
| -- | Sarah Osama Adam |
| Universities | Cairo University |
| Faculties | Faculty of Commerce |
| Department | Department of Business Administration |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Shimaa |
| Reviser Names | Eman Ghareb |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Edition | 21 |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 10.08.2025 | 91871 | Cai01.05.01.Ph.D.2024.Fa.L | 01010110091871000 | 10.08.2025 | 10.08.2025 | Thesis |