An experimental investigation of the influence of associated stimuli on perception, memory, emotion and behavior in advertisements / (Record no. 177072)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 06213nam a22004337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GICUC |
| 005 - أخر تعامل مع التسجيلة | |
| control field | 20251227145909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251227s2025 ua a|||frm||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloguing agency | EG-GICUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GICUC |
| Modifying agency | EG-GICUC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of summary or abstract | eng |
| -- | ara |
| 049 ## - Acquisition Source | |
| Acquisition Source | Deposit |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4008 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.4008 |
| Edition number | 21 |
| 097 ## - Degree | |
| Degree | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Local Call Number | Cai01.05.01.Ph.D.2025.Lo.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Authority record control number or standard number | Lobna Mohamed Lamei Elmallah, |
| Preparation | preparation. |
| 245 13 - TITLE STATEMENT | |
| Title | An experimental investigation of the influence of associated stimuli on perception, memory, emotion and behavior in advertisements / |
| Statement of responsibility, etc. | by Lobna Mohamed Lamei Elmallah ; Supervision Prof. Gamal Sayed AbdelAziz, Dr Alaa Tarek Khalil. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | تحقيق تجريبى عن تأثير المحفزات المترابطة على الٳدراك، الذاكرة، العاطفة والسلوك فى الٳعلانات |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 282 Leaves : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm. + |
| Accompanying material | CD. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rda content |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D)-Cairo University, 2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: pages 185-242. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | This study shows the neural basis of advertising and promotion processes, based on the activity of sensory receptors, and connectivity of various brain regions. The importance of repeating the advertising and promotional works in strengthening these receptors and the neural associations between brain regions was of interest to this study. In addition to the significance of advertising for famous brands and the role of human motivation systems in advertising and promotion. These points have not been discussed in previous research.<br/> It is an experimental qualitative, based on three consecutive experiments. Representing three interconnected studies. The number of participants is 24. Allocated equally and randomly to experimental and control groups. The number of women is 16 and men 8. Interviews including open-ended questions were held with participants of both groups after the experiments. Purposive sampling technique was used to select participants. An exploratory study was conducted prior to this experimental study. <br/> This study proved that sensory receptors play a key role in being affected by advertising and promotional messages, in addition to the significance of the neural associations between various brain regions in causing this effect. Repeating these messages increases the sensitivity of these receptors and strengthens these neural associations, thus the impact of these messages becomes stronger. The dynamic process of neural associations in the brain emphasizes the significance of advertising and promotion of famous brands. Advertising and promotional materials lead to contradictory effects, by activating one of systems at the expense of the other, namely appetitive, and defensive systems. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | تظهر هذه الدراسة الأساس العصبى لعمليات الٳعلان والترويج، اعتمادا على نشاط المستقبلات الحسية والٳتصال بين مناطق الدماغ المختلفة، أهمية تكرار الأعمال الٳعلانية والترويجية فى تقوية تلك المستقبلات والروابط العصبية بين مناطق المخ كانت محل اهتمام من قبل تلك الدراسة .بالٳضافة الى أهمية الاعلان للعلامات التجارية المشهورة ودور الأنظمة التحفيزية البشرية فى الٳعلان والترويج. هذه النقاط لم يتم مناقشتها بحثيا. <br/>ٳنها دراسة تجريبية نوعية، تستند ٳلى ثلاثة تجارب مترابطة، ممثلة لثلاثة دراسات مترابطة. عدد المشاركين ٢٤. تم توزيعهم بالتساوى وبشكل عشوائى على المجموعات التجريبية والضابطة. عدد النساء ١٦ والرجال ٨ .أجريت مقابلات تضمنت اسئلة مفتوحة مع المشاركين من كلتا المجموعتين بعد التجارب. و تم استخدام أسلوب أخذ العينات الهادفة لٳختيار المشاركين. تم ٳجراء دراسة استشكافية قبل هذه الدراسة التجريبية.<br/> أثبتت هذه الدراسة أن المستقبلات الحسية تلعب دورا أساسيا فى التأثر بالرسائل الٳعلانية والترويجية. بالاضافة الى أهمية الارتباطات العصبية الحادثة بين مناطق الدماغ المختلفة فى ٳحداث هذا التأثير. تكرار هذه الرسائل يزيد من حساسية هذه المستقبلات ويقوى تلك الٳرتباطات العصبية وبالتالى يصبح تأثير تلك الرسائل أقوى. و تؤكد العملية الديناميكية للٳرتباطات العصبية فى المخ على أهمية الٳعلان والترويج للعلامات التجارية المشهورة. المواد الٳعلانية والترويجية تؤدى الى تأثيرات متناقضة من خلال تنشيط ٳحدى الأنظمة على حساب الأخرى، أى النظام الشهوانى والنظام الدفاعى. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Issues CD | Issues also as CD. |
| 546 ## - LANGUAGE NOTE | |
| Text Language | Text in English and abstract in Arabic & English. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ٳدارة الأعمال |
| 653 #1 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising and promotion |
| -- | neural associations |
| -- | activity of sensory receptors |
| -- | connectivity of brain regions |
| -- | Appetitive and defensive systems |
| -- | الٳعلان والترويج |
| -- | الٳرتباطات العصبية |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamal Sayed AbdelAziz |
| Relator term | thesis advisor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alaa Tarek Khalil |
| Relator term | thesis advisor. |
| 900 ## - Thesis Information | |
| Grant date | 01-01-2025 |
| Supervisory body | Gamal Sayed AbdelAziz |
| -- | Alaa Tarek Khalil |
| Discussion body | Wael Abdelrazek Kortam |
| Universities | Cairo University |
| Faculties | Faculty of Commerce |
| Department | Department of Business Administration |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Shimaa |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Edition | 21 |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 27.12.2025 | 92950 | Cai01.05.01.Ph.D.2025.Lo.E | 01010110092950000 | 27.12.2025 | 27.12.2025 | Thesis |