The relationship between content marketing and brand loyalty in egyptian banking sector / (Record no. 177778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05580namaa22004331i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GICUC |
| 005 - أخر تعامل مع التسجيلة | |
| control field | 20260121130103.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260117s2025 ua a|||frm||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloguing agency | EG-GICUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GICUC |
| Modifying agency | EG-GICUC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of summary or abstract | eng |
| -- | ara |
| 049 ## - Acquisition Source | |
| Acquisition Source | Deposit |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658 |
| Edition number | 21 |
| 097 ## - Degree | |
| Degree | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Local Call Number | Cai01.05.01.Ph.D.2025.Ah.R |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Authority record control number or standard number | Ahmed Ezzat Abdel Gayed, |
| Preparation | preparation. |
| 245 14 - TITLE STATEMENT | |
| Title | The relationship between content marketing and brand loyalty in egyptian banking sector / |
| Statement of responsibility, etc. | by Ahmed Ezzat Abdel Gayed ; Supervised Prof. Dr. Mahmoud Fouad, Dr. Nermeen El-Saadany. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | العلاقة بين التسويق بالمحتوى والولاء للعلامة التجارية في القطاع المصرفي المصري |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 117 Leaves : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm. + |
| Accompanying material | CD. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rda content |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D)-Cairo University, 2025 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: pages 95-109. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | In the digital era, content marketing is increasingly being used as a marketing communication tool. This <br/>is because businesses and marketers understand the importance of marketing products in the competitive <br/>landscape, as well as the importance of building relationships with customers to create loyal customers. <br/>Content marketing allows businesses to market their products and services to customers directly and <br/>efficiently. However, with increased competition from similar products and services in the Egyptian <br/>banking industry, it is becoming more difficult for organizations to maintain customer loyalty. <br/>Underscore the importance of that businesses need to create content that encourages customers to use <br/>their products and services to help organizations build credibility across all marketing channels. <br/><br/>This study adopts a quantitative research approach, with data collected from 37 banks in Egypt. A <br/>nonprobability quota sampling technique was used, and data were gathered through questionnaires <br/>distributed via an online survey using Google Forms. The study collected responses from 309 <br/>respondents, and the findings revealed that content marketing has a significant positive impact on brand <br/>loyalty. <br/><br/>The purpose of this study is to determine the influence of content marketing, perceived quality and brand <br/>image on brand loyalty. This research is designed to provide information to organizations who use <br/>content marketing as a digital marketing strategy to develop innovative, original, and valuable content to <br/>building brand loyalty in the Egyptian banking sector. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | في العصر الرقمي، يتزايد استخدام تسويق المحتوى كأداة تواصل تسويقي. ويعود ذلك إلى إدراك الشركاتوالمسوقين لأهمية تسويق المنتجات في ظل المنافسة الشديدة، وأهمية بناء علاقات مع العملاء لكسب ولائهم. يتيحتسويق المحتوى للشركات تسويق منتجاتها وخدماتها للعملاء بشكل مباشر وفعال. ومع ذلك، ومع تزايد المنافسة منالمنتجات والخدمات المماثلة في القطاع المصرفي المصري، أصبح من الصعب على المؤسسات الحفاظ على ولاءالعملاء. لذا، يجب على الشركات إنشاء محتوى يشجع العملاء على استخدام منتجاتها وخدماتها لمساعدة المؤسساتعلى بناء مصداقيتها عبر جميع قنوات التسويق .تعتمد هذه الدراسة على نهج بحث كمي، حيث جُمعت البيانات من 37 بنكًا في مصر. واستُخدمت تقنية أخذ العيناتالحصصية غير الاحتمالية، وجُمعت البيانات من خلال استبيانات مُوزعة عبر استطلاع رأي عبر الإنترنت با ستخدامنماذج جوجل. جمعت الدراسة ردودًا من 309 مشاركًا، وكشفت النتائج أن تسويق المحتوى له تأثير إيجابي كبير علىولاء العلامة التجارية .تهدف هذه الدراسة إلى تحديد تأثير تسويق المحتوى والجود ة المُدركة وصورة العلامة التجارية على ولاء العلامةالتجارية. تم تصميم هذا البحث لتوفير المعلومات للمؤسسات التي تستخدم تسويق المحتوى كاستراتيجية تسويق رقميةلتطوير محتوى مبتكر وأصلي وقيم لبناء ولاء العلامة التجارية في القطاع المصرفي المصري |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Issues CD | Issues also as CD. |
| 546 ## - LANGUAGE NOTE | |
| Text Language | Text in English and abstract in Arabic & English. |
| 650 #3 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business Administration |
| 650 #3 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ادارة الاعمال |
| 653 #1 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Cybersecurity |
| -- | content marketing, |
| -- | perceived quality |
| -- | brand image |
| -- | brand loyalty |
| -- | الأمن السيبراني |
| -- | تسويق |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahmoud Fouad |
| Relator term | thesis advisor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nermeen El-Saadany |
| Relator term | thesis advisor. |
| 900 ## - Thesis Information | |
| Grant date | 01-01-2025 |
| Supervisory body | Mahmoud Fouad |
| -- | Nermeen El-Saadany |
| Discussion body | Ibrahim Hegazy |
| -- | Gamal Sayed Abdel Aziz |
| Universities | Cairo University |
| Faculties | Faculty of Commerce |
| Department | Department of Business Administration |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Shimaa |
| Reviser Names | Eman Ghareb |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Edition | 21 |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 17.01.2026 | 93161 | Cai01.05.01.Ph.D.2025.Ah.R | 01010110093161000 | 17.01.2026 | 17.01.2026 | Thesis |