Analyzing the impact of environmental variables of marketing driven mobile content : (Record no. 67480)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02807cam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032044.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180916s2017 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.Ph.D.2017.Ah.A |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ahmed Ibrahim Eldesouky |
| 245 10 - TITLE STATEMENT | |
| Title | Analyzing the impact of environmental variables of marketing driven mobile content : |
| Remainder of title | An Applied study on pharmaceutical products = دراسة تأثير المتغيرات البيئية على تمرير المحتوى الفيروسى عبر المحمول الموجة بالتسويق : بالتطبيق على المنتجات الدوائية / |
| Statement of responsibility, etc. | Ahmed Ibrahim Eldesouky ; Supervised Eldessouki Hamed AbouZaid |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دراسة تأثير المتغيرات البيئية على تمرير المحتوى الفيروسى عبر المحمول الموجة بالتسويق : |
| Remainder of title | بالتطبيق على المنتجات الدوائية |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Ahmed Ibrahim Eldesouky , |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 135 Leaves ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study endeavors to incorporate power distance and uncertainty avoidance as cultural variable moderators into an extended model of technology acceptance (TAM) to measure to what extent Egyptian pharmacists and Egyptian pharmaceutical companies can accept and adopt the mobile E-detailing application as a new technology. Two studies had been conducted; one for pharmaceutical companies' managers and the other for Egyptian pharmacists. Results indicated that 77.6% of Egyptian pharmacists and 74.6% of pharmaceutical companies' managers accepted mobile E-detailing application as a new technology, the relationships between the model variables were found to be positive and significant. On the contrary to the studies{u2019} expectations, cultural values did not moderate the relationship between the subjective norms and the intention to understand the acceptance of the mobile E-detailing application. The study provides some recommendations that can help Egyptian pharmaceutical companies in lowering promotional expenditure, strengthen the communication and relationships with pharmacists in a more efficient manner, and provide the information and the awareness to pharmacists to reduce medication errors |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Environmental variables |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing driven mobile |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Pharmaceutical products |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eldessouki Hamed Abouzaid , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.Ph.D.2017.Ah.A | 01010110075812000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.Ph.D.2017.Ah.A | 01020110075812000 | 22.09.2023 | CD - Rom | 75812.CD |