Examining the relationship among an abstraction theory perspective, the effectiveness of art and heritage marketing dimensions and customer value / (Record no. 76047)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02814cam a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191221s2019 ua o f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Deposite |
| 097 ## - Thesis Degree | |
| Thesis Level | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.05.01.Ph.D.2019.Re.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reem Essam Ahmed Awad Salama |
| 245 10 - TITLE STATEMENT | |
| Title | Examining the relationship among an abstraction theory perspective, the effectiveness of art and heritage marketing dimensions and customer value / |
| Statement of responsibility, etc. | Reem Essam Ahmed Awad Salama ; Supervised Wael Kortam , Alaa Tarek |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | دراسة العلاقة بين مدخل نظرية التجريد و أبعاد فاعلية تسويق الفنون و الأثار و القيمة المدركة لدى العملاء |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Reem Essam Ahmed Awad Salama , |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 176 Leaves : |
| Other physical details | photoghraphs ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | As every event or even occasion in life has its physical and mental pole, there is a relation between the virtual and the material, between the perceptible and the imperceptible.This research is attempting to find a new realm contributing to the current marketing practices through proposing a new method of marketing of art and heritage artefacts.This research tries to find a hint of a new angle through marketing practices on the relationship among abstraction, art and heritage marketing and customer value in art museums, galleries and exhibitions in Egypt.This research aims at gaining insight into the abstract marketing themes for better use of the best marketing practices at museums,illuminating the way for other researchers to establish additional studies that look deeply into the relationships among abstraction theory, art & heritage dimensions and customer value.This research looks forward to guiding art organizations on what is required strategically and operationally to gain the highest customer value.The results of this research may start a debate on how and why the art and heritage field might move towards a stronger focus on abstract marketing throughout measurable results.This research uses a quantitative research design beside a qualitative exploratory study for a clearer overview of the way museums; galleries and exhibitions customers in Egypt view the provided service, through the use of an in-depth interview |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Abstraction |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Art |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Heritage |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alaa Tarek , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wael Kortam , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 11.02.2024 | Cai01.05.01.Ph.D.2019.Re.E | 01010110080458000 | 22.09.2023 | Thesis | ||
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | مخـــزن الرســائل الجـــامعية - البدروم | 11.02.2024 | Cai01.05.01.Ph.D.2019.Re.E | 01020110080458000 | 22.09.2023 | CD - Rom | 80458.CD |